Community, Partnerships check out Komen’s LivePink products National Breast Cancer Awareness Month each October brings an overload of pink products with promises of donations toward the fight against breast cancer upon purchase. But as a consumer in a sea of pink, how can you know that your purchase is really making a difference? It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefitting a charitable organization dedicated to the fight against breast cancer. To help cut through the clutter, Komen has launched a new program called “LivePink,” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer. Komen’s LivePink program highlights products and services that help fund breakthrough research and provide critical support for people facing breast cancer today. To help people become savvy consumers, here are three questions we recommend asking before making a purchase on a product that seems to benefit the fight against breast cancer: Who is the program supporting? Is it clear what charity is benefiting from the program? Susan G. Komen requires all of its partners to clearly state that their program benefits Komen. In many cases, they will include Komen’s iconic logo on their packaging. How will the charity use the donation? It should be clear where the monies go. Will the dollars generated by the program support research, education, patient support or all of the above? We are very specific about our programs and our 360-degree approach to fighting the disease. How is the program structured? Transparency is key. Is the company clearly stating how the money is raised and how much will be going to charity? For example, if it’s a donation per purchase, ask how much of the purchase price benefits the charity. Is there is a minimum or maximum contribution? Is it a flat donation regardless of sale? We work closely with all of our partners to ensure all program details are transparent to consumers. Thanks in part to our corporate partners, and the generosity of consumers who support them, Susan G. Komen is able to fund lifesaving research, advocate for compassionate public policy, offer treatment assistance for patients, provide trustworthy breast cancer information, and ensure patients are supported every step of the way. check out Komen’s LivePink products << Previous Post Take Action on Important Breast... Komen Blog Read More Next Post >> Breast Cancer is Unacceptable Komen Blog Read More Related Stories Previous Next Komen Blog Starting My Journey Read More Komen Blog Eunice’s Story: Breast Cancer Can... Read More Komen Blog Vanessa Bell Calloway and Susan... Read More Komen Blog House Lawmakers Breaking Down the... Read More Komen Blog Hail Marys, Hoops and Hope Read More Komen Blog The Call I Wasn’t Expecting Read More Komen Blog Past Clinical Trials Pave The... Read More Komen Blog Tips for Creating a Medical... Read More Komen Blog Twice in a Lifetime Read More Komen Blog How Does Your Body Weight... Read More Komen Blog No More Vacations, No More... Read More Komen Blog Breast Cancer Clusters: Why Do... Read More Komen Blog Worship in Pink: 26-Year Survivor... Read More Komen Blog Be Vigilant about Breast Cancer... Read More Komen Blog Surviving the Paperwork Read More Komen Blog Leading the Fight Against Metastatic... Read More Komen Blog Chief Scientific Advisors Update on... Read More Komen Blog Medications to Prevent Breast Cancer:... Read More