Guest post by Tauane Araujo Cruz – Susan G. Komen for the Cure Program Manager, Latin America
Companies all over the world are actively encouraging female and male employees alike to take action for their health. In Latin America, Susan G. Komen has been privileged to deliver educational sessions detailing key breast self-awareness messages to more than 1,250 employees of companies such as American Airlines, Bank of America, Caterpillar, Cable and Wireless, Hologic, Maersk and more.
With the knowledge that breast cancer can affect anyone, anywhere, creating opportunities in the workplace that foster increased understanding of breast health is crucial to increasing prevention efforts in the industrial sector. That’s why, with support from Komen’s International Community Grants, community-based organizations are driving home this concept of workplace awareness and creating opportunities to empower those around them and further the mutual vision of a world without breast cancer.
Project “Empresa Amiga da Mulher”, in other words, “Women Friendly Company”, is a notable example of Komen community grants in action. The project, developed by Rede Rioclarense de Combate ao Câncer de Mama Carmem Prudente focuses on creating breast cancer awareness in companies throughout the city of Rio Claro in the state of Sao Paulo, Brazil.
Owens Corning, the world’s leading producer of glass fiber materials used in composites, was the first company in Rio Claro to join the project realized in collaboration with CIESP (Center for Industry in Sao Paulo) and with funding provided by Komen this past May 2012.
Lectures presented by Fernanda Piazentini allowed 60 women employees, contractors and family members to clarify doubts, ask questions and obtain guidance on breast health issues. To emphasize their commitment, Renato Urvaneja, Director of Finance for Owens Corning, highlighted the importance of this partnership and noted that the health of employees is of vital importance for future projects.
In communities like Rio Claro and through partners such as Rede Rioclarense, Komen is promoting education, facilitating screening and building the capacity of the global community working to end breast cancer forever. To date, Komen has invested more than USD $27 million in funding for international breast cancer research and more than USD $17 million for international community education and outreach programs.
As Program Manager for Latin America, I am pleased with our advances, implementation and mobilization efforts. Even so, as I celebrate each accomplishment, I am thrilled about what the future holds!About Rede Rioclarense de Combate ao Câncer de Mama – The Rioclarense Network Against Breast Cancer, which is also known as the Network of Women Against Cancer is a nonprofit charity and volunteer organization whose goal is to create awareness in the medical care, hospital and pharmaceutical industries and provide support to those undergoing cancer treatment. About CIESP – The Center for Industry in Sao Paulo is a nonprofit civil organization founded in 1928 that brings together industry, its founders and linked associations in the production sector, as well as companies focused on activities directly related to the interests of industry.
Dedicated Komen supporters came in every shade of pink this past weekend. Race participants stayed spirited through the rain, embraced their Texas pride, and survivors shared their inspiring stories.
WIVB reports that it was a sea of pink Saturday at Delaware Park as more than 6,000 people turned out for this year’s Komen Western New York Race which raised over $500,000. WGRZ and Buffalo News covered the event as well, which featured a prerace Parade of Survivors and a post-race party. According to the Western New York Affiliate, “The rain could not dampen the spirit or enthusiasm of the 6,000+ participants who joined in the festivities.”
On the streets of Moline, more than 8,600 people gathered under a beautiful sky for the Komen Quad Cities Race. Participants enjoyed a band, pink glove dance, Kids Zone and much more, and the event raised almost $4.9 million – pretty impressive for the event’s first fundraising year. Quad-City Times, Quad Cities Online, KWQC and WHBF covered the event, pointing out that for many, the event brought hope and support.
The Plano Star Courier highlighted the 22nd annual Komen North Texas Race in Plano. The special survivor area had a western theme, and was decked out in cowboy hats, wagon wheels and bandanas. And, in true Texas style, the scenic Race course took participants right past longhorns and buffalo!
A cheering crowd kicked off runners at the Komen NC Triangle Race, and several survivors shared their personal ties to the cause with NBC 17. One special element of the NC Triangle Race was a “Wall of Hope” where survivors and their friends and family members left messages of courage, strength and love, and local residents decked their yards with pink lawn art. Local Duke University researcher Dr. Kimberly Blackwall spoke passionately to survivors about the “good news” that is coming from research and the importance of continued funding. WRAL, Examiner.com and News Observer also feature the Race and those that were excited to come out and enjoy the perfect weather while getting closer to ending breast cancer forever.
Komen Deutschland’s Race in Cologne, Germany is coming up next weekend, so stay tuned!
You can find your local Komen Race for the Cure here.
For the first time, we’re taking audiences behind the scenes and beyond the sound bites to show everyone the depth, breadth and reach of the world’s largest breast cancer organization!
Susan G. Komen for the Cure Television is a 20 minute monthly broadcast focused on the incredible people who utilize Komen resources and make an impact every day in almost every community across the U.S. and in more than 50 countries!
Each month, we will feature a new show that contains stories on how your dollars help Komen carry out its critical mission of saving lives and ending breast cancer forever. Komen TV shines a light on doctors, researchers, advocates, and the breast cancer patients benefiting from their work. In addition, Komen TV highlights fundraising successes across the Komen family, introduces you to valued corporate partners, and so much more!
You can watch April’s broadcast here, but please join us and watch our latest broadcast below!
Passionate Komen supporters hit the pavement this past weekend, raising funds and celebrating each other during the Komen Connecticut, Puget Sound, South Central Wisconsin and Deutschland Race for the Cure events.
The Hartford Courant (here as well) reports that the Komen Connecticut Race drew an estimated 4,000 people (despite the pouring rain). A particularly touching moment was when 7-time breast cancer survivor Nancy Sousa sang the national anthem in the rain, prompting the entire crowd to become silent while she sang.
With over 8,500 enthusiastic participants the Komen Puget Sound Race was an incredibly festive day. Kicking off the fabulous Race day, members of the survivor parade were escorted by members of the award winning Blue Devils drum and bugle corps. The Seattle Times (here as well) and KING5 covered the event which raised $1.1 million.
Washington, DC also had their share of fun with the Komen Global Race on Saturday morning. Approximately 27,000 participants , including Gabrielle Union, violinist Sarah Charness and country music singer Colby Dee met us at the Washington Monument to Race across the National Mall. Our full recap of the event is located here.
And across the pond, Komen Deutschland reported that nearly 2,500 participants gathered this year for the 2nd Komen Deutschland Race in Hamburg– almost double from last year’s Hamburg Race! Komen Deutschland’s website shares more details (as well as some photos) from the event.
Komen Races coming up next weekend:
You can find your local Komen Race for the Cure here.
Approximately 27,000 people gathered on the National Mall this past weekend for the 2012 Susan G. Komen Global Race for the Cure. Attendees enjoyed beautiful weather and joined with family, friends and colleagues to celebrate life and survivorship.
Opening ceremony kicked off with Sarah Charness playing a beautiful version of the National Anthem on her pink violin. Ambassador to Canada Gary Doer introduced our International parade led by International Race Team delegates and top fundraisers which was followed by our survivor’s parade led by our Founder and CEO Nancy G. Brinker and breast cancer survivor and advocate Bridget Spence. As survivors walked to their spotlight, country singer Colby Dee performed her song “I Will Fight On.” Bridget Spence told her heartfelt story which was followed by a special appearance from Komen Global Ambassador Gabrielle Union. Nancy Brinker reminded everyone why the event is so important with a moment of silence for all who have lost their battle to breast cancer. As the runners took off down the Race route, the Howard University Gospel Choir sang a medley of Hold On, Change is Coming and Oh Happy Day. Holly Perkins from New Balance led an upbeat and lively stretch to prepare the walkers for their 3.1 mile trek. At 8:20 a.m., the walkers took off to the tune of As the Saints Go Marching In by the Howard University Gospel Choir. The morning closed with another performance by Colby Dee, awards for top fundraisers, best dressed survivor and Kids for the Cure.
The Washington Post reports that passion (and pink!) were in no short supply at the event. A photographer for The Washington Post shared some great images from the event as well. Essence features Komen Global Ambassador Gabrielle Union, who was excited to lace up her running shoes for the Global Race on Saturday. The Washington Examiner, HipHollywood and GossipCenter also highlighted Gabrielle Union’s attendance. WJLA spoke with survivor and Race attendee Katherine Briggs who emphasized that even in a political town, “There is not a Democrat or Republican marching here. We are all marching for the same reason.” WUSA, WTOP, NBC4, KStreetKate, The Times Leader and many more also covered the Race day festivities.
Thank you so much to all of our participants, volunteers and partners who made this such an amazing event. We hope to see you next year at the 2013 Global Race for the Cure! Check out the photo slideshow and video recap of the event below.