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  • Komen Commemorates Launch of “Parceiros do Peito” Campaign in Piracicaba, Brazil

    Post by Tauane Araujo Cruz – Regional Manager, Latin America – Global Strategy & Programs

    Susan G. Komen has been supporting education programs focused on early detection of breast cancer in Brazil since 2007. In the last 3 years, as a result of a partnership with the Caterpillar Foundation, we have been able to expand our mission to include programs aimed at removing barriers to care for women in need as well as breast health education for health professionals.

    On the evening of Monday, August 4, 2014, my colleague, Blanca Benaglio, and I travelled to the city of Piracicaba in Sao Paulo to celebrate the launch of a public awareness campaign led by well-respected local NGO Associacao Ilumina, and supported by Komen. The event was held at the auditorium of the Methodist University of Piracicaba, and was attended by approximately 350 people including the local community, health care providers, government officials and partners of Associacao Ilumina who are committed to increasing awareness in Piracicaba. Komen was invited to give a presentation on our global work – taking place in more than 30 countries – and our partnership with the Caterpillar Foundation which enables Komen to reach women throughout Latin America, including Brazil, Mexico and Panama.

    Through Komen’s funding in Brazil, Associacao Ilumina will conduct a unique campaign directed at men.  The campaign is entitled “Parceiros do Peito,”and will emphasize the concept of the male as an essential figure in the household. Men will be encouraged to actively discuss breast health and screening with the women they love. Along with the campaign title which stands for “Breast Partners” in English, is the slogan “Quem Ama Cuida!” indicating that if you love someone, you should take care of them.

    To complement the campaign, Associacao Ilumina is seeking financial support from the local community to offer mammograms free of charge for those in need. An event hosted by Ilumina on August 5th allowed them to raise funds for 1,000 mammograms, and the organization plans to continue these efforts with the goal of providing 3,000 mammograms to women who may otherwise go unscreened.

    As part of the launch activities, I also participated in an interview with local news outlet, UNIMEP TV, and was pleased to recognize the work of this outstanding partner.

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    We hope that through Associacao Ilumina’s success, the campaign model can be replicated in other areas of Brazil and across the globe.


  • When Faced With Treatment Decisions – Knowledge and Support are Key

    Guest blog by Joseline Lopez, Komen Helpline Specialist

    When Vivienne contacted the Susan G. Komen® Breast Care Helpline, giving up felt like her only option.

    In April of 2014, Vivienne Randle received the daunting news that she had triple negative breast cancer (TNBC). After her bilateral mastectomy, Vivienne’s fears of the chemotherapy side effects, and not knowing what to ask her doctor, halted her decision-making process. Feeling stuck and unable to decide whether she should continue with treatment, she called the helpline.

    Vivienne was very anxious about treatment. I felt the need to educate her, and debunk the myths that she had expressed regarding the side effects of chemotherapy.

    Acknowledging her fears and addressing her anxiety made her feel at ease. We talked about chemotherapy, its’ side effects and what to expect –using one of Komen’s resources “Questions to Ask Your Doctor About Chemotherapy”.

    As I went on, Vivienne’s tone of voice began to change, and she was no longer crying. As we continued to talk, she shared that she was also struggling with finances and a lack of emotional support. These factors contributed to her feeling alone during her breast cancer journey.

    Thankfully, I was able to connect her with many resources, including the Co-Pay Assistance Fund through the Patient Advocate Foundation which Komen funds.  I also referred her to an organization called CancerCare for emotional support. Vivienne felt relieved, and expressed her gratitude for being able to express herself to someone who compassionately listened to her situation. Vivienne then expressed her desire to, “reach through the phone and hug me.”

    Upon hearing this comment, I felt a wave of happiness and joy come over me. I felt so proud and happy to be working on the helpline and that I was able to serve and connect with Vivienne.  Working on the helpline can be challenging but challenges lead to priceless rewards and help strengthen us in ways that we had never imagined.

    A week later, I made a follow-up call to Vivienne and she told me that she was able to make a treatment decision and also received financial assistance! She agreed to call us back if anything else came up and she continued to express her gratitude.

    Vivienne’s experience is unique, yet in many ways similar to the experiences that other breast cancer survivors face. Being able to have an impact in the lives of men and women facing this disease is both an honor and pleasure.

    The helpline is here to serve the breast cancer community by providing breast cancer information, financial resources, emotional support and sometimes just a listening ear.

    If you have any questions about breast cancer, we encourage you to contact our breast care helpline at 1-877 GO KOMEN (1-877-465-6636). All calls to our breast care helpline are answered by a trained and caring staff Monday through Friday from 9:00 a.m. to 10:00 p.m. ET and from 6:00 a.m. to 7:00 p.m. PT.

    We are waiting for your call!









  • Partnering to Fight for Critical Cancer Research and Prevention Programs

    Susan G. Komen has partnered with One Voice Against Cancer (OVAC) for more than ten years to call on Congress and the White House to make funding for cancer research and prevention programs a top priority. OVAC member organizations host an annual Lobby Day where volunteer representatives come to Washington, D.C. for training and then spend a full day meeting with legislators to share the human face of cancer in America. This year’s Lobby Day took place earlier this month when Komen representatives joined more than 130 advocates from 25 organizations on Capitol Hill to deliver a unified message on the importance of increased investment in cancer-related programs.

    As a nation, we are facing a crisis in cancer care. As the population ages, the number of new cancer cases in the United States is projected to increase by as much as 42 percent by 2025. Despite this staggering statistic, funding to the National Institutes of Health (NIH) has dropped 22 percent ($6 billion) since 2003. The situation is even more dire when looking at cancer research conducted by the National Cancer Institute (NCI) where funding has been cut by nearly 25 percent. The trend of eroding cancer research funding must end if we expect to make the scientific advances that are needed to address the challenges we currently face; bringing attention to this critical issue, OVAC has called on Congress to increase funding for the NIH to $32 billion including $5.26 billion for the NCI.

    NCI-funded research has played a role in every major cancer prevention, detection and treatment advance, while also delivering scientific breakthroughs for many other diseases. This investment has been significant for breast cancer. In the treatment of breast cancer, lumpectomy followed by local radiation has replaced mastectomy as the preferred surgical approach for treating early-stage breast cancer. The approaches to treatment, by learning critical differences among the types of breast cancer, with chemotherapy and hormonal therapies have allowed patients different options and more-personalized treatment plans.

    It is estimated that half of all cancer deaths could be avoided through prevention. The Centers for Disease Control and Prevention (CDC) state-based cancer programs provide vital resources for cancer monitoring and surveillance, screening programs, state cancer control planning and implementation, and awareness. During last week’s Lobby Day, OVAC representatives requested $510 million for CDC’s cancer programs.

    Included within this ask was a request was $275 million for the CDC’s National Breast and Cervical Cancer Early Detection Program (NBCCEDP) which provides access to breast and cervical cancer screening services to underserved women across the country. Since its inception in 1991, NBCCEDP has provided over 11 million screening exams to more than 4.5 million women, detecting more than 62,000 breast cancers, 3,400 cervical cancers and 163,000 premalignant cervical lesions.  Despite the critical services this program provides, at current funding levels NBCCEDP only reaches a fraction of eligible women. OVAC’s funding request would allow hundreds of thousands of additional women to be served by this program.

    Komen understands the difficult task in balancing competing budget priorities, but the only way to eradicate breast cancer is through a renewed investment and commitment to discovering and delivering the cures and improved access to affordable, quality and timely breast health screening and treatment services. We must continue to fight for the funding of these vital programs, not only for the more than 3 million breast cancer survivors we represent today, but those that will be touched by this disease in the future.

    Click here to stay informed about Komen’s advocacy priorities moving forward.

  • Komen Promise Renewed

    Last week marked a milestone for Susan G. Komen when our community of Affiliates, partners and research scientists gathered in Ft. Worth, Texas to support the priorities and principles that will guide the Komen mission going forward.  I was energized by seeing some of the world’s foremost breast cancer researchers, funded by Komen, working hand-in-hand with our network of community Affiliates and our corporate partners. There were hundreds of us representing the millions of us who want to end breast cancer, forever.

    We left that meeting knowing that the first 32 years of our work have had meaning: death rates from breast cancer are steadily declining in the U.S.; five-year relative survival rates for early-stage breast cancers are at 99 percent.  But we also left that meeting determined to do more, guided by new principles designed to foster new collaborations in our movement, expand our community outreach, and support a new generation of breast cancer researchers.

    We call our new approach “A Promise Renewed.” It builds on the foundation of our organization – the promise between our founder Nancy G. Brinker, and her dying sister, Susan G. Komen – to end the disease that claimed Suzy’s life 34 years ago. Our renewed promise acknowledges our progress, and redoubles our commitment to see that mission fulfilled.

    We reaffirmed our commitment to funding along the entire breast cancer spectrum: from prevention, to better and more sensitive early detection, and to more effective treatments for aggressive and metastatic forms of the disease. And to ensure that breast cancer research continues until we find cures, we are focusing more than half of our research dollars on young scientists this year, with a goal of increasing even that number by 30 percent. With federal and private research budgets tightening, we are deeply concerned that the next generation of researchers will become an endangered species, and we consider it our responsibility to do our part to keep promising young researchers from leaving the field because of the paucity of funding.

    We also consider it our special responsibility to bring the benefits of the research and excellent care to people who need it.  We do this through our Komen Affiliate Network, the largest grassroots network of any breast cancer organization, working in 117 U.S. and three international communities.

    This Network is the heart and soul of the Susan G. Komen organization, working in our neighborhoods to reach those who are at high risk for poor health outcomes, to fund medical treatment and provide financial support such as insurance co-pays, surgical expenses, medical supplies – even the rent and groceries for financially strapped breast cancer patients and their families.  Our Affiliates serve as a helping hand to the women, men and families facing breast cancer.  We are determined to expand their work to more areas and to do so in the most efficient manner to create maximum impact for our donors’ dollars.

    We also are committed to expanding our work beyond the 30 countries we serve in Africa, Asia, Latin America, the Middle East and central Europe, by building on partnerships that have created screening, treatment and outreach programs in regions of the world where breast cancer carries significant stigma, and screening and treatment resources are scarce. Breast cancer is growing exponentially in low- and middle-income countries, and Komen must be there to support meaningful partnership to stem a coming crisis.

    Most importantly, we won’t do any of this alone. Komen has long understood the value of organizations working together toward noble goals: we already partner with thousands of community health organizations, nonprofits and research organizations around the world.  We have helped create unique programs, some funded by our corporate and nonprofit partners, to fund research, global and community programs around the world. Our new priorities and principles will build on those collaborations and create new ones among breast cancer organizations, other nonprofits, governments and corporate partners to meet the challenges ahead.

    These priorities are outlined in a document that I invite you to read.

    While these are newer approaches to strengthen Susan G. Komen, they rest on a fundamental promise that will never change: our commitment to end breast cancer, forever, and to serve those who face it today, and for as long as they need us.

  • Racing to Overcome Stigma in The Republic of Georgia

    “7 years ago, no one wanted to wear a pink T-shirt to identify herself as a breast cancer survivor. Because of the Race for the Cure, the number of women wearing pink T-shirts and talking about their experience with breast cancer is increasing every year. This is an amazing achievement – we are breaking the silence here in Georgia and eliminating stigma surrounding breast cancer!”

    This statement from a long-term volunteer in Tbilisi illustrates the powerful impact of our international Race for the Cure® series. Over the past 34 years, Susan G. Komen has helped change the way we talk about breast cancer in the United States. However, in countries like Georgia, stigma around breast cancer is still high and the disease is rarely discussed openly even though breast cancer is the most common cancer in women and leading cause of cancer death in the country. (Source: Globocan 2012)

    On Sunday, June 29, 2014, nearly 3,500 people participated in this year’s Susan G. Komen Georgia Race for the Cure at Turtle Lake in Tbilisi. This was the 6th edition of the Georgia Race, an event organized by our local nonprofit partner organization Women Wellness Care Alliance (HERA). HERA is working hard year-round to educate the Georgian public about breast cancer and the importance of screening and early detection.

    By joining forces with HERA and organizing this annual event, we are not only raising awareness and funds for breast cancer, but we are also creating a sense of community and hope for the 150 survivors in attendance – providing them with a day of celebration, as well as giving them the opportunity to share their experiences with other survivors, Race participants and media in attendance.

    “This is a great event to collectively raise our voices to improve general knowledge around breast cancer and dismissing misconceptions about the disease.” – Georgia Race Participant

    We are grateful that USAID continues to be a key supporter of the Georgia Race. VIP attendees in this year’s Race included the former First Lady of Georgia Sandra Roelofs, Krista Prozo of the US Embassy, the General Director of the National Center for Disease Control Amiran Gamkrelidze and Nancy Harris, the Vice President of JSI. Funds raised from the Race will be reinvested in local community outreach programs that will help underserved women get access to screening, diagnostic and treatment services.

    Learn more about Komen’s global programs.