Racing to Overcome Stigma in The Republic of Georgia

“7 years ago, no one wanted to wear a pink T-shirt to identify herself as a breast cancer survivor. Because of the Race for the Cure, the number of women wearing pink T-shirts and talking about their experience with breast cancer is increasing every year. This is an amazing achievement – we are breaking the silence here in Georgia and eliminating stigma surrounding breast cancer!”

This statement from a long-term volunteer in Tbilisi illustrates the powerful impact of our international Race for the Cure® series. Over the past 34 years, Susan G. Komen has helped change the way we talk about breast cancer in the United States. However, in countries like Georgia, stigma around breast cancer is still high and the disease is rarely discussed openly even though breast cancer is the most common cancer in women and leading cause of cancer death in the country. (Source: Globocan 2012)

On Sunday, June 29, 2014, nearly 3,500 people participated in this year’s Susan G. Komen Georgia Race for the Cure at Turtle Lake in Tbilisi. This was the 6th edition of the Georgia Race, an event organized by our local nonprofit partner organization Women Wellness Care Alliance (HERA). HERA is working hard year-round to educate the Georgian public about breast cancer and the importance of screening and early detection.

By joining forces with HERA and organizing this annual event, we are not only raising awareness and funds for breast cancer, but we are also creating a sense of community and hope for the 150 survivors in attendance – providing them with a day of celebration, as well as giving them the opportunity to share their experiences with other survivors, Race participants and media in attendance.

“This is a great event to collectively raise our voices to improve general knowledge around breast cancer and dismissing misconceptions about the disease.” – Georgia Race Participant

We are grateful that USAID continues to be a key supporter of the Georgia Race. VIP attendees in this year’s Race included the former First Lady of Georgia Sandra Roelofs, Krista Prozo of the US Embassy, the General Director of the National Center for Disease Control Amiran Gamkrelidze and Nancy Harris, the Vice President of JSI. Funds raised from the Race will be reinvested in local community outreach programs that will help underserved women get access to screening, diagnostic and treatment services.

Learn more about Komen’s global programs.

About the author

Susan G. Komen has written 342 articles for Susan G. Komen® | Blog

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen and launched the global breast cancer movement. Today, Komen is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.