For the Cure

As you may have seen, NBC Nightly News with Brian Williams aired a segment this evening that focused on Susan G. Komen for the Cure trademark issues around use of the words “for the Cure.” While there are aspects of the segment that we feel could have been more balanced, we do recognize that this issue needs additional clarification.  If we’ve been perhaps a bit overzealous in protecting our name, it’s because we feel a huge responsibility to our family of volunteers and donors and all of those who are helped by our mission to discover and deliver the cures for breast cancer.

Of course, we are always evolving and looking at how we can improve, and that includes an examination of our trademark protection strategy—an examination that started long before this controversy began brewing.  As we made clear in the Nightly News segment, this work is actively underway, and we expect to share a new strategy within the next 30-60 days.

It would be a disservice to all those who put their trust in us if we did not take responsible steps to protect our name.  We believe it is critical for people to understand where their donations are going, and we feel an obligation to all our donors to make that as clear as possible. The millions of people who either support us or benefit from our programs know and trust our name – Susan G. Komen for the Cure.  We want them to continue to feel confident that their money is being used to fight and treat breast cancer and to fund the best scientific research bringing us closer to the cures.

We trust this “evolutionary moment” will not become too much of a distraction, so that we can return full force to focus on what brings us all together.  Our mission is an ideal to which we can all aspire, and our stakeholders—whose only stake is a cure—are all of you, the volunteers, donors, survivors, co-survivors and people from all walks of life who truly live the Susan G. Komen for the Cure experience by their survivorship, support and commitment to find the elusive cures.

About the author

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Susan G. Komen has written 281 articles for Susan G. Komen® | Blog

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen and launched the global breast cancer movement. Today, Komen is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

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