New Standards in Breast Cancer Cause Marketing Programs

Today, we joined the New York Attorney General Eric T. Schneiderman to implement best practices in charitable cause marketing standards. Please join us in our excitement as these standards will give consumers better information and a clearer understanding of how their donations are supporting breast cancer research and community breast cancer programs.

Cause marketing programs involve fundraising partnerships between charities and businesses that generate donations based on the purchase of a product or participation in a business partner’s cause marketing program. We partner annually with about 200 companies that help raise funds for our research programs, large-scale community health programs, advocacy and global work.  And our partners have helped us make significant progress against breast cancer, generating a large portion of the funds that have allowed us to invest more than $740 million in research and more than $1.3 billion in community health programs over our 30 years.

We have always believed in providing clear and concise information for consumers who support breast cancer programs. To that end, we began working with Attorney General Schneiderman’s office in 2011 to develop the best practices announced today.

We are proud to have worked in partnership since 2011 with Attorney General Schneiderman’s office to develop these standards and we applaud his leadership in developing best practices to guide cause marketing programs across all breast cancer organizations.

The best practices are located on the New York Attorney General’s website.

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About the author

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Susan G. Komen has written 275 articles for Susan G. Komen® | Blog

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen and launched the global breast cancer movement. Today, Komen is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.